Privacy Policy

This Privacy Policy explains how Archways (“Archways”, “we”, “us”, or “our”) collects, uses, and protects personal data you provide through this website. We are committed to handling your information in accordance with the UK GDPR and the Data Protection Act 2018.

1. Who we are

Archways provides patient-acquisition and marketing services to dental practices. For the purposes of data protection law, we are the “data controller” of the personal data collected through this site.

2. The information we collect

When you complete an enquiry form on this site, we collect the details you provide, which may include:

• Your first and last name and your role at the practice;
• Your practice name and practice postcode;
• Your phone number and email address;
• Information about your treatment goals and available chair capacity; and
• Any additional notes or questions you choose to share.

We also automatically collect limited technical data when you visit (such as IP address, browser and device type, and pages viewed) via cookies and similar technologies, where you have consented to non-essential cookies.

3. How we use your information and our lawful basis

• To respond to your enquiry and arrange a strategy call - on the basis of our legitimate interests and to take steps at your request prior to any agreement.
• To provide and improve our services - on the basis of our legitimate interests or the performance of a contract.
• To send you relevant follow-up about our services - on the basis of our legitimate interests or your consent. You can opt out at any time.

4. Sharing your information

We do not sell your personal data. We may share it with trusted service providers who process data on our behalf - for example hosting, CRM, scheduling, and analytics providers - under contracts that require them to protect it. We may also disclose information where required to do so by law.

5. International transfers

Where a provider processes data outside the UK, we ensure an appropriate safeguard is in place (such as a UK adequacy decision or the International Data Transfer Agreement).

6. How long we keep it

We retain enquiry data only for as long as necessary for the purposes described above, after which it is securely deleted or anonymised.

7. Your rights

You have the right to access, correct, erase, restrict, or object to our processing of your personal data, and the right to data portability. Where processing is based on consent, you may withdraw it at any time. To exercise any of these rights, contact us at hello@archways.uk

You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

8. Cookies

We use essential cookies needed for the site to function and, where you consent, analytics cookies that help us understand how the site is used. You can manage cookies through your browser settings.

9. Changes to this policy

We may update this policy from time to time. The “Last updated” date above reflects the most recent version.

10. Contact us

Questions about this policy or your data? Email hello@archways.uk.